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Piensa como un emprendedor
Vía Antonella nos llega este artículo de Mike Southon. ¡MUY RECOMENDABLE!
It is a common misconception that entrepreneurship is all about having a good idea for a new business. In reality, it is much more about the person involved.
This is a theme I explored with Chris West while we were working on a book about entrepreneurship. I had assumed we would leap right into how to turn a good idea into a great business. Instead, Chris focused on the character of the entrepreneur.
He has now expanded his model of the entrepreneurial mindset in a new book, Think Like an Entrepreneur, written with Robbie Steinhouse, who is not only a successful entrepreneur but has also coached many others.
The book uses techniques such as Neuro Linguistic Programming (NLP) and Transactional Analysis (TA) to help readers programme their "entrepreneurial chip".
Steinhouse and West use a simple metaphor for entrepreneurship: the hero's journey.
First, there is a calling which the hero has to accept, passing some real or imagined threshold. The hero will then enlist the help of some guardians with special knowledge or powers before fighting the dreaded demons or dragons. Finally, the hero reaches the goal and brings home rewards to universal acclaim.
Demons and dragons come in many forms but not all of them are external. In fact, when coaching entrepreneurs, Steinhouse aims to address their inner demons.
He has encountered many entrepreneurs who have snatched defeat from the jaws of victory, and has found that there is always a psychological reason for this.
NLP explains that every negative character trait has a positive intention which must be detached from the negative trait and given an alternative expression. The book contains examples of how this works in practice.
Using concepts from TA, Steinhouse has also developed the concept of "the permission pattern". This deals with psychological barriers that might prevent you starting your own business. Steinhouse shows how you can give yourself formal permission to make the big leap.
This can be very difficult if you came from an authoritarian family or have spent a long time working for a large organisation and are conditioned to take, rather than give, orders.
Among experienced corporate people, it is also very common to spend too much time upfront analysing the market before making the big leap into entrepreneurship. Steinhouse contends that to establish a new business, you have to bypass most of that process and just go out and get a first customer.
This replicates the best behaviour of most successful entrepreneurs who started off by simply getting off their backsides and making a sale, even if their products or services were not quite ready.
Steinhouse attributes his own success to building a team of "guardians": professional people such as accountants, lawyers and other successful business people who can always spare 10 minutes on the phone to help the "hero". He says these guardians are vital to this process, so you need to get the best advice from the business equivalents of Merlin, Gandalf and Yoda.
If you do, you will eventually return in triumph with the fruits of your success, rather than ending up like Sisyphus. He was cursed with always having to push the same boulder uphill – the perfect analogy of the corporate job you might be thinking of leaving to run your own business.
Think Like an Entrepreneur is published by Prentice Hall. Robbie Steinhouse and The NLP School Europe can be found at www.nlpschool.com.
Be your very own hero
By Mike Southon Published: September 5 2008It is a common misconception that entrepreneurship is all about having a good idea for a new business. In reality, it is much more about the person involved.
He has now expanded his model of the entrepreneurial mindset in a new book, Think Like an Entrepreneur, written with Robbie Steinhouse, who is not only a successful entrepreneur but has also coached many others.
The book uses techniques such as Neuro Linguistic Programming (NLP) and Transactional Analysis (TA) to help readers programme their "entrepreneurial chip".
Steinhouse and West use a simple metaphor for entrepreneurship: the hero's journey.
First, there is a calling which the hero has to accept, passing some real or imagined threshold. The hero will then enlist the help of some guardians with special knowledge or powers before fighting the dreaded demons or dragons. Finally, the hero reaches the goal and brings home rewards to universal acclaim.
Demons and dragons come in many forms but not all of them are external. In fact, when coaching entrepreneurs, Steinhouse aims to address their inner demons.
He has encountered many entrepreneurs who have snatched defeat from the jaws of victory, and has found that there is always a psychological reason for this.
NLP explains that every negative character trait has a positive intention which must be detached from the negative trait and given an alternative expression. The book contains examples of how this works in practice.
Using concepts from TA, Steinhouse has also developed the concept of "the permission pattern". This deals with psychological barriers that might prevent you starting your own business. Steinhouse shows how you can give yourself formal permission to make the big leap.
This can be very difficult if you came from an authoritarian family or have spent a long time working for a large organisation and are conditioned to take, rather than give, orders.
Among experienced corporate people, it is also very common to spend too much time upfront analysing the market before making the big leap into entrepreneurship. Steinhouse contends that to establish a new business, you have to bypass most of that process and just go out and get a first customer.
This replicates the best behaviour of most successful entrepreneurs who started off by simply getting off their backsides and making a sale, even if their products or services were not quite ready.
Steinhouse attributes his own success to building a team of "guardians": professional people such as accountants, lawyers and other successful business people who can always spare 10 minutes on the phone to help the "hero". He says these guardians are vital to this process, so you need to get the best advice from the business equivalents of Merlin, Gandalf and Yoda.
If you do, you will eventually return in triumph with the fruits of your success, rather than ending up like Sisyphus. He was cursed with always having to push the same boulder uphill – the perfect analogy of the corporate job you might be thinking of leaving to run your own business.
Think Like an Entrepreneur is published by Prentice Hall. Robbie Steinhouse and The NLP School Europe can be found at www.nlpschool.com.
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| Started By | Thread Subject | Replies | Last Post | ||
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| Raquel | Artículo interesante | 4 | Sep 10 2008, 5:00 PM EDT by Trojan_Warrior | ||
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Thread started: Sep 9 2008, 3:42 PM EDT
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El libro suena interesante, ¿no?
Me gusta. Sí que es cierto que al hablar de emprendizaje se hace mucho énfasis en La Gran Idea que parece llegar de repente. En cambio, el libro (y el artículo, en resumido) habla también de los miedos y otras características relacionadas con el carácter del emprendedor, tan importante o más como tener una buena idea. ¡A ver si me puedo hacer con el libro y os comento algo más! |
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